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Class Notes for SPCM 100 at Colorado State University (CSU)

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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 23: Selling Stories 2

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15 Dec 2019
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 10: Hegemony and Trade Journals

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15 Dec 2019
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"everything is awesome" | "are you not entertained?!" Explained: common sense: process that makes doinance seem normal & natural, everyday-ness: most e
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 9: Module 1.4

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15 Dec 2019
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Easter egg - clues, sight gags, jokes: inside jokes, homage - wink, nod, callback, paying respect to another text. Parody - exaggeration for comedic ef
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 24: Expanding the Brand

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15 Dec 2019
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 26: Seven Rules pt 1

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15 Dec 2019
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"seven rules to totally rule in college" . 2 don"t be serious sleep around: the only unanimous advice , married, divorced, single, male, female said: B
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 13: Networks for Pitch 2

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15 Dec 2019
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 4: Module 1.2 -2

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15 Dec 2019
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Intertextuality: the way that texts refer to other texts: text are messy because we can never truly work out their borders. Paratexts: elements that fo
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture Notes - Lecture 16: Exaggeration, Antisemitism, Tokenism

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15 Dec 2019
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Impact of caricatures: exaggeration and simplification in media, persistent stereotypes & caricatures, notions of beauty & character. Impact of represe
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture Notes - Lecture 20: Rocky Mountain News, Benjamin Brandreth, Halitosis

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15 Dec 2019
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1840s: patent medicine - early branding to distinguish from competitors (no patents: brings advertising into modernity. "hucksters" & "snake oil salesm
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture Notes - Lecture 21: Charlie Tuna, Green Giant, De Beers

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15 Dec 2019
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Advertising since the radio"s invention in the 30s. 1930s: radio: sells time, short, catching jingles, single show sponsorship | celeb endorsements, so
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 3: Module 1.2

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15 Dec 2019
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CSUSPCM 100Kurtis L NorthFall

SPCM 100 Lecture 15: Module 3.1 - Representation 2

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15 Dec 2019
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