JOUR 001 Lecture Notes - Lecture 15: Ben Bagdikian, American Marketing Association, The News Letter
6 Aug 2020
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Document Summary
The business of media: the big six. Early newspapers owned by individuals or families. Internet age gives rise to companies that traffic in information. 1983 50 corporations had control of more than half of the u. s. newspaper, magazine, television, radio, and music production. 1987 this control was in the hands of 29 companies. 2004 six companies controlled majority of u. s. media production. The american marketing association defines advertising as any paid form. Advertising nonpersonal communication about an organization product, service, or idea by an identified sponsor at a narrow, elite audience announcements of what a merchant or shop had for sale. Advertising underwrites media subscriptions don"t cover the costs of. The earliest american advertising was published in newspapers and was targeted. The boston news letter solicited advertising as early as 1704, most ads were. Advertising allows for media to be available more inexpensively. The earliest american advertising was found in newspapers, targeting an elite.
