JOUR 001 Lecture Notes - Lecture 30: Penny Press, American Marketing Association
6 Aug 2020
School
Department
Course
Professor
Document Summary
Early newspapers owned by individuals of families. Interne age gives rise to companies that traffic in information. In 1983 fifty corporations had control of more than half of the us newspaper, magazine, 1987 control in the hands of 29 companies. Involving a media business controlling a media product from production through delivery. Vertically integrated company creates content, delivers it through communication. Owns a lot of different media outlets. Synergy defined as a combination of effects that is greater than the sum of the individual effects. For media outlets, synergy means that a combination of companies can offer more value, Pros: companies can deliver media content to multiple audiences. Time warner forced to retract story by both. Cnn and time magazine about alleged use of nerve gas by u. s. military during vietnam cost savings, or strength than two companies could separately. War two separate operations means two independent reporters with different reporters and all it does is compound the mistakes.
