JOUR 001 Lecture Notes - Lecture 23: Psychographic, Photojournalism, Symbolic Interactionism
6 Aug 2020
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Document Summary
Mass communication effects how society and media interact . Opinion leaders influential community members who invest substantial amounts of time learning about their own area of expertise, such as politics. Less well-informed friends and family members frequently turn to them for advice about the topic. Geographics the study of where people live; a method typically used to analyze potential markets for products and programs. Demographics the study of audience members" gender, race, ethnic background, income, education, age, educational attainment, and the like; a method typically used to analyze potential markets for products and programs. Psychographics a combination of demographics, lifestyle characteristics, and product usage; a method typically used to analyze potential markets for products and programs. Surveillance how the media help us extend our sense to perceive more of the world surrounding us. Status conferral the process by which media coverage makes an individual gain prominence in the eyes of the public.
