JOUR 001 Lecture Notes - Lecture 21: Campaign Advertising, Social Support, Reddit
17 Sep 2020
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News media, social media, and social contacts. Delivering the right messages to the right audience. Krugman"s 1965 thesis: advertising does not change attitudes; it changes perceptions of what should matter when buying. Speaking against the limited effects paradigm in mass communication, which focused on news and electoral campaigns changing political attitudes. His speculation has been borne out, and found to help explain behavior to consumers and citizens. Hitler"s propaganda machine did not increase anti-semitic attitudes but brought already existing anti-semitic attitudes into more prominent use for defining the everyday world. His message resonated with the low income/white/non-college educated/rural/conservative voters. Her message resonated with the young/female/college educated/urban/liberal voters. Promote the functioning of democracy by greatly enhancing the participation of citizens in decision making (gore, 1994) The impact of the internet on politics. Almost all candidates running for a major race in the us have web presence. Webpage, social media, blogs, online ads, email, meet up, reddit ama.
