JOUR 001 Lecture Notes - Lecture 14: Pulitzer Prize For Public Service, Social Proof
17 Sep 2020
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Document Summary
Goes beyond the news (docudramas, reality tv, talk shows) Public orientation vs. audience orientation (more space, less time, cost efficiency) News from cognitive reactions to emotional reactions. 12% of people online cite the daily show as a place that they get their news. The daily show is actually about entertainment. 43% of people say that they watch for the entertainment aspect. We are less tolerant of the opinions of others. Supply-demand gap in low versus high competition environments. In low competition environments, the gap was tolerable and let news organizations fulfill public-service as a byproduct of their business. Gap is there across all ideologies, geographies, and ethnicities. Gap is not an artifact of strong ideology. Is the democratic function of the news in jeopardy?\ Persuasion process of attitude formation and/or change and modification/confirmation of behavior based upon attitude change/reinforcement. Transmitted communication is effective in changing/preserving attitudes in a desired way. Modified/preserved attitudes influence people"s behavior in the expected way.
