JOUR 001 Lecture Notes - Lecture 25: Bounce Rate, Product Placement, Search Engine Optimization
26 Nov 2020
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Document Summary
24/7 storefront for a brand; website is always open, allows for an awareness beyond traditional media (brand interacts outside the commercial), meet consumer expectations (innovative customer service/users expect you to have a site. ) Ability to provide a unique user experience; interactive tools, product customization, and dynamic content, user controlled content. You need to drive people to your website through push channels and thru the content you have. Satisfaction equals= what was provided minus what was expected. Websites need to meet or exceed these expectations. Digital agency- roles, what i do, the future. Roles-account and creative and development and project managers, subject matter experts. Dedicated to a single client, workin on sites to improve performance. Story would not be the same without product. Would just be one scene of someone playing on an ipad. Creativity is the ability to consider and hold together seemingly inconsistent elements and forces, making a new connection. Prime individuals before and after group sessions.
