MARK20100 Study Guide - Final Guide: 8 Seconds, Mobile Marketing, Linkedin
Document Summary
Social media- online media where users submit comments, photos and videos, accompanied with feedback to identify popular topics seeks to ensure the message does. Not end with individual receiver- goal is to reach active receivers who will spread message social media on screen for seconds so ads need to gain attention. Cpm- cost per thousand- i will pay x for every 1000 times this ad loads, up to. /month- small websites sell ads directly- advertisers want to raise awareness. Cpa- cost per action- i will pay x for every purchase that originates from an ad on site . User-generate content (ucg)- various forms of online media content that are publicly available and created by end users. Media richness (x-axis)- degree of visual/personal contact between 2 communication partners ex: world of war craft =high ; wikipedia = low. Self-disclosure (y-axis)- degree of self disclosure about a person"s thoughts, feelings, likes ex: linkedin = high ; wikipedia = low.
