PSY 001 Lecture Notes - Lecture 29: Psych, Peanut Butter, Psy
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That momentary lingering of sensory information (ex: a touch or a word) Ex: like the smell and taste of peanut butter. Focusing on one sensory channel at a time. Listening to a person talking at a party, but you hear someone say your name or something that sounds like your name. While one channel is dominant, you can still attend to other auditory senses. Depends on how much you repeat the information. Ex: a phone number; other numbers will interfere with memory. Crime scene people don"t know to pay attention during crime, but try to remember after. The capacity of human memory is right around 7 items. People remember numbers better if they are grouped together in some way. People remember their lines or the pledge of allegiance by putting phrases together. Transfer from short term to long term. The more we say it, the more likely it is to get transferred.