PSY 005 Lecture Notes - Lecture 18: Psy, Semantic Differential
4 Oct 2020
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Explicit attitudes: evaluations that people can report consciously. Implicit attitudes: automatic evaluative responses to a target, which may occur without awareness. Reflect low-level associations between objects and evaluations. Inconsistency between explicit and implicit attitudes can occur. Might feel anxious at a subconscious level. Common structure to people"s perceptions of others" attitudes: liberal vs. conservative, traditional vs. novel. Object-appraisal function: a function of attitudes in which attitudes provide rapid evaluative judgments of targets, facilitation approach or avoidance. Ancestors who formed and stored evaluations of objects in their brains were more likely to survive; they avoided objects that elicited negative evaluations. Values: can be defined as broad, abstract standards or goals that people consider to be important guiding principles in their life. Value-expressive function: a function of attitudes in which attitudes communicate individuals" identity and values. Allow people to convey an identity that connects them to some groups and makes them distinct from other groups.
