PSY 005 Lecture Notes - Lecture 21: Glucose, Advertising Campaign, Vance Packard
23 Dec 2020
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Positive emotions just as fear helps to induce a change in attitude, so do positive emotions. In one study, people were more likely to agree with a series of controversial arguments when they snacked on peanuts and soda than when they did not eat. In another study, participants liked a tv commercial more when it was embedded in a program that was upbeat rather than sad. Research shows that people are soft touches when they are in a good mood. food, drinks, a reclining chair, memories, a success experience, scenery, and music can lull us into a positive emotional state ripe for persuasion. According to alice isen (1984), people see the world through rose-coloured glasses when they are feeling good. Filled with high spirits, we become more sociable, more generous, and generally more positive in our outlook. We also make decisions more quickly and with relatively little thought.
