HRT 302 Lecture 3: HRT 3020- Chapter 3
25 Feb 2019
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Document Summary
Chapter 3: understanding the behavior of hospitality consumers. All consumers make decisions and take actions within the larger social setting and, in doing so, are influenced by their peers. Example: the social setting of a consumer living in new york city is very different from that of someone living in iowa. Example: the behavior that a college student exhibits at a party on campus is likely to be quite different than the behavior exhibited while at home during break. A role is a pattern of behavior associated with a specific position within a social setting. Example: when a person is in a position of authority, such as the manager of a hotel, employees look to the manager to provide directions make decisions, and help the operation run smoothly. Attitudes: learned predispositions to act in a consistently favorable or unfavorable manner.
