IBM 301 Lecture Notes - Lecture 13: Supplier Relationship Management, Customer Relationship Management, Supply Chain

• School: Cal Poly Pomona
• Department: International Business and Marketing
• Course: IBM 301
• Professor: Hongbum Kim

Document Summary

Chapter 13: supply chain management and marketing channels. Supply chain: the connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. Supply chain management: a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. Supply chain agility: an operational strategy focused on creating inventory velocity simultaneously in the supply chain. Supply chain management is a key means of differentiation for a firm. Companies that focus on supply chain management report: Lower inventory, transportation, warehousing, and packaging costs. Supply chain orientation: system of management practices that are consistent with a. Supply chain integration: when multiple firms or business functions in a supply chain coordinate their activities and processes to that they are seamlessly linked to one another in an effort to satisfy the customer.