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Class Notes for CBA 300 at California State University - Long Beach (CSULB)

CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 12: Failure Rate, Culture Shock

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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 4: Time Complexity, Communitarianism, Rare Earth Element

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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 2: Nutmeg

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What is international business history: the history of trade & investment among nations or other distinct political/ cultural entities, the history of
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 10: Sogo Shosha, Contract Manufacturer, Franchising

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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 11: World Trade Organization, Dataquest, Economist Intelligence Unit

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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 7: Foreign Direct Investment, Mergers And Acquisitions, International Trade

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U. s top trading partners in 2015: china, canada, mexico, japan, germany, south korea ( sequential order) U. s top trade deficits in 2015 v. 2014: chin
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 3: World Language, Cultural Imperialism, Global Marketing

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International marketing provides many of the strategies & tactics for spreading global culture: global brands are said to manipulate personal tastes &
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 6: International Development Association, International Monetary Fund, Washington Consensus

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United nations: functions include peacekeeping & humanitarian aid, main bodies are general assembly, security council, & specialized agencies, 193 nati
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 5: Environmental Performance Index, Ecological Footprint, Overgrazing

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Global business and environmental sustainability: environmental sustainability is economic growth that maintains the environment for. Environmental sus
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 8: Total Quality Management, Enterprise Resource Planning, Six Sigma

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Advanced manufacturing technology: lean production, just-in-time inventory systems, enterprise resource planning software (e. g. sap, oracle, & peoples
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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 1: Anti-Globalization Movement, Capital Flight, Market Saturation

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CSULBCBA 300Terrence WitkowskiFall

CBA 300 Lecture Notes - Lecture 9: Disintermediation, Marketing Mix, Customer Relationship Management

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The standard marketing mix product, distribution & promotion policies- becomes more. The international marketing mix complex in international business
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