APRD 1000 Lecture Notes - Lecture 1: Zayn Malik, Wax Sculpture, One Direction
26 Aug 2016
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Somethings catch hold and make a difference. Ways to make ads matter: incorporate pr, ad-like communication, style, consistent and compelling messages. . 5 trillion spent worldwide on commercials and advertisement per year. It may be the most powerful art form on earth (toscani) Commercial communication is one of the drivers if the world . The art form only grows with the digital age. Yes: andy warhol commercially relevant, however, it can"t always just be about art. There has to be a point that moves us forward. It was selling an ideology or a product. In the church, for example, renaissance artists worked for the pope. Gieco hump day commercial started a trend. Zayn malik leaving one direction, passing out tissues at his wax sculpture. Commercial communication has to capture people"s attention: critics say that it is manipulative to play this game. Cc is all about spreading a buzz, making something go viral that"s where entertainment lends a hand.
