DNCE 1017 Lecture Notes - Lecture 9: Krumping, Busby Berkeley, Soundies

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24 Oct 2016
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Busby berkeley multiple people in video, grand formation of the bodies. Fred astaire one person in video, full body shot. Precursors to music videos: dance musicals, long-form music videos (fantasia), soundines, scopotone. Beyonce appropriated dance moves from anne teresa de keersmaeker. Impact of live performance on the small screen. Promotional tool that falls into ad arena. Impact used to create identity that brands artists, can be used as ads. Busby berkeley: visual experience over physical expression. Big picture, what a lot of bodies do on camera. Fred astaire: prioritized dancing, insisted on full-body shots. 1940s walt disney"s fantasia (1940): first unintentional long-form music video. Blurring boundary between human and tech enhanced performance. Needed new medium to promote/ perform music. Inspired by stars of early musicals from 1930s and 40s. Experimentation, change, and production of individual identity. Positions herself as innovator close to underground cultures. Offers possibility of a new commodity of self that can be consumed appropriation.

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