ECON 2010 Lecture 25: Ch. 13 The Costs of Production 3 and Ch. 14 Firms in Competitive Markets

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In the long run: atc at any q is cost per unit using the most efficient mix of inputs for that. Q (e. g. , the factory size with the lowest atc) Short run = you"re stuck and work with the effects of the choice. Long run = you choose which curve you want/are in. Costs in short and long run: economies of scale, long-run average total cost falls as the quantity of output increases. Increasing coordination problems in large organizations: e. g. , management becomes stretched, can"t control costs, more common when q is high. Introduction: scenario: three years after graduating, you run your own business. Profit maximization: what q maximizes a firm"s profit, think at the margin. If q increases by one unit: revenue rises by mr, cost rises by mc, compare marginal revenue with marginal cost. If mr > mc: increase q to raise profit.

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