PSYC 2606 Lecture Notes - Lecture 10: Normative Social Influence, Social Proof, Characters In The Thursday Next Series
28 Feb 2017
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Conformity due to the observation of others" actions. Compliance as a result of a direct request. Obedience in response to commands from authority. The tendency to change our perceptions, opinions, and behavior to be consistent with social norms. Others are likely to know how to behave. Tendency to perceive a stationary point of light as moving. Subjects were placed in a dark room with a light point. Iv reporting conditions - alone vs. group. Anyone who is different may be punished or excluded. Participants were asked to match the length of two lines (an easy task) Groups of 1 participant and 7 confederates. Iv 7 confederates" answers - correct vs. incorrect. Participants conformed with the incorrect answer majority on 37% of trials. Is it worse to be wrong or different? . We only change behavior to fit in. Ex. copying body positions/movements unconsciously during an interaction. Assessed electrical use over 2-weeks, provided normative feedback. Prior usage above vs. below average.
