BUSN 101 Lecture Notes - Lecture 6: Online Advertising, Personal Selling, Sales Promotion
30 Sep 2018
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Document Summary
Personal selling (going out and promoting to people) Public relations (free but they can say what they wanna say) Promotion: all the techniques sellers use to get people to buy their products/ services. Tools: advertising, personal selling, public relations, sales, e-mail, phone, social networking, blogging, podcasting, tweets. Promotion mix: combo of advertising, personal selling, public relations, sales promotion. Integrated marketing communication (imc): technique that combines the promo tools into 1 comprehensive, unified promo strategy. Marketers can create positive brand image, meet the needs of consumer, and meet the strategic marketing and promotional goals of the firm. Today: integrating traditional media, like tv, with social media, or integrating print media with online sites. Advertising: paid, nonpersonal communication through various media by co. that is identified in the message. That identification sets it apart from propaganda: nonpersonal communication that does not have an identified sponsor. Advantageous to national viewers but is very expensive.
