HMGT 1350 Lecture Notes - Lecture 1: Swot Analysis, Strategic Planning, Blue-Collar Worker
Document Summary
A swot analysis helps companies assess how well they are serving their current markets, an important step in the strategic planning process: intangible products: the primary products of hospitality-oriented organizations. Intangible products such as comfort, enjoyment, and pleasant experiences relate to guests emotional well-being and expectations. What constitutes superior service: good service: meeting customers" needs in the way that they want and expect them to be met. Hmgt test 1: relatively low tendency to travel: Female: widowed, 65 years and older, did not complete high school, blue collar. Key terms: career path/career ladder: a series of positions an individual may take on the way to his or her ultimate goal. May write simple computer programs and instruction manuals for employees: marketing manager: develops and implements a marketing plan and budget. Hmgt test 1: resident manager: in charge of the rooms division in a midsize to large hotel.
