HMGT 1350 Study Guide - Midterm Guide: Strategic Planning, Ecotourism, Swot Analysis
4 Oct 2016
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Capacity-constrained business- business that produce products or services that cannot be inventoried or stored for the future use. Success depends on their ability to efficiently match productive capacity to consumer demand at any given moment. Chase demand strategy- management strategy in which capacity can, to a limited extent be varied to suit the level of demand. Intangible products- primary products of hospitality-oriented organizations. Intangible products such as comfort, enjoyment, and pleasant experiences relate to guests" emotional well-being and expectations. They present very different management and marketing challenges than do tangible products such as automobiles or boxes of cereal. Level capacity- a management in which the same amount of capacity is offered no. Moments of truth- matter how high the consumer demand offering opportunities for the staff to make a favorable impression, correct mistakes, and win repeat customers critical moments when customers and staff members interact, Service- meeting customers needs in the way they want and expect them to be met.
