MKTG 360 Lecture Notes - Lecture 2: John Peter Zenger, Penny Press, Yellow Journalism
Elements of news
Significance, proximity, prominence, human interest, conflict, timeliness
Significane
Importance
Proximity
Location
Prominence
Well-known
Human interest
Emotional interest
Conflict
Two sides are against each other
Timeliness
Up to date
John Peter Zenger
Jailed for questioning the governor of New York. Influenced freedom of speech and press.
Penny press
Newspapers printed on steam-powered presses. Costed one cent per page.
Yellow journalism
Journalism that is dependent on shock value or emotional impact
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