MAR 4503 Lecture Notes - Lecture 1: Sensory Memory, Brainstorming, Memory Span

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9 Jun 2016
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Memory
Basic memory processes
Encoding
Storage
Retrieval
Sensory memory
Holding cell
Fleeting
Brings continuity to the world
Only some is passed on further processing
Short term (working) memory
Holds limited amounts of information until is
oUsed in response
oStored more permanently
oLost
Information can be encoded
oAcoustically
oVisually
oKinesthetically
Is determined with a memory span test
Magic number 7 +/- 2
Capacity can be increased by chunking
Long term memory
Holds information more permanently after it has been transferred from STM
Potentially unlimited capacity
Usually involves semantic coding
oSurface features are less important
Where do new ideas come from
From old ones – knowledge
Innovations
Experiences – memories
Brainstorming – collaborate
How LTM and STM interact
The serial position curve
Primacy effect
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