PSY 2012 Lecture Notes - Lecture 16: Implicit Memory, Classical Conditioning, Episodic Memory
Document Summary
Retention of information or experience over time. Process by which information enters memory storage: automatically, with effort. To begin memory encoding, must pay attention to information. Selective attention: focusing on specific aspects, limitation of brain"s resources. Divided attention: attending to several things simultaneously. Sustained attention: attention to a selected stimulus for a prolonged period of time, multi-tasking. Levels of processing: continuum from shallow to deep, deeper processing, better memory. Elaboration: number of different connections made, evident in physical activity of brain. Dual-code hypothesis: memory for pictures better than memory for words, pictures stored as both image codes and verbal codes. How information is: retained over time, represented in memory. Atkinson-shiffrin theory: sensory memory, short-term memory, long-term memory. Holds information in sensory form for an instant. Echoic memory: auditory sensory memory, retained for up to several seconds. Iconic memory: visual sensory memory, retained for only about second. Information retained for up to 30 seconds, wihtou strategies to retain it longer.
