DM 211 Lecture Notes - Lecture 1: Ad Blocking, Computing
7 Sep 2016
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Document Summary
Direct marketing-making customers do something (place an order, get more information, buy something) Where do we see the most research time and money being spent: medicine human genome, genetic therapy, cloning , computing technology-- applying computing power to our lives. Advertising moves the consumer to take action (purpose of any advertising) Four things to look at in an ad: What do i get, if i use this: support: how do you prove you will get the benefit, brand character. Consideration=benefit and support (how the ad shows benefits by being persuasive) Direct marketing comes in before purchase (getting consumer to do something) =offer. Advocate=love product and continue to buy it (social media) Marketing is developing a product or service that meets a consumer need and has a. Power of a brand (best brands out there) Classic direct marketing includes an offer and a call to action to encourage purchase (usually with time limit)
