FM 114 Lecture Notes - Lecture 6: Market Segmentation
18 Oct 2016
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Document Summary
Vals system- groups consumers based on primary motivation and. Movement of fashion and factors that accelerate/slow movement. Prophetic styles-taken up by socially prominent of flamboyant young. Pd is the teaming of market and trend research, with the merchandising, design, and technical processes that develop a final product. Lines encompass the entire season"s production from a man. Divided into groups linked by common themes like color, fabric, style. Collections describe an expensive line in the us or europe. Knock-offs are copies of expensive designs in a cheaper fabric. Anchors are designs reworked from a prior season in a diff. color or fabric. 4-6 lines each year: spring, summer, transitional or fall 1, fall of fall. 6 rights: right merch, right price, right time, right place, right quantity, right customer. Pd process: plan line, create design concept, develop design, plan production, produce, distribute. Markers- where patterns are laid out on paper (cid:662)markers(cid:663)
