ADV-3008 Lecture Notes - Lecture 7: Wheaties, Ill Repute, Ryan Lochte
Document Summary
Slice of life- a quick look at everyday life. Problem is encountered and by using a product the problem is solved. Setting is very unique (not typical day life scenario). Showing the benefits in a product (can be used with slice of life or. Looks like real news but used to sell the product. Executed with ads that justify the purchase for the reason why because. Most usually have cutaways to different scenes or multiple talking heads. Executions where a person or people talk about their experiences with the brands and their merits with them. Which celebrity with which brand- gets confusing. Celebrity endorsing too many products it loses their credibility. More emotional, less focused on the product, useful if they create interest in the product. Humor is subjective (if its not funny to the consumer it doesn"t work) Creation of fictitious characters to communicate brand benefits.
