ADV-3008 Lecture Notes - Lecture 8: Metlife, Geico, Vehicle Insurance
Document Summary
Consumer executions: tend to be more emotional and focus more on bene ts: a lot of borrowed interest, useful when you"re creating interest for the product. Last few seconds they bring in 15 minutes can save you 15% or more on car insurance) Animation: the use of animation can be very affective when you use ctitious characters: the characters soften it/takes away the fear- life insurance. Sex: moves products and certain executions focus on sex in advertising: sexual execution: offers the user interest by showing implicitly and explicitly by using the product. How music works within advertisement execution: music is universal.
