MMC-2000 Lecture Notes - Fall 2015 Lecture 14 - Cultural homogenization, Satellite radio, Newstalk
Document Summary
Most frequent formats: country, news/talk, pop, spanish. Average hh has 8 radios, over 2 per each person in us. Persons 12+ in us: over 93% listen every week, ~69% on daily basis. 60% say first news of the day comes from radio. % sayi(cid:374)g it is (cid:862)(cid:373)ost esse(cid:374)tial (cid:373)ediu(cid:373)(cid:863) is droppi(cid:374)g. Most often cited reason for less listening: commercials. Average station ~12 minutes of ads/hour, 20% of air time. Advertisers can target their ads to a specific demographic. Physical media sales are down; paid digital downloads are up. But digital sales not keeping up with losses. Could only own 1 fm and 1 am station in an area. Telecom act 1996 o(cid:374)ly rule, you (cid:272)ould(cid:374)"t o(cid:449)(cid:374) (cid:373)ore tha(cid:374) 8 of ea(cid:272)h. Atellite (cid:374)ot free si(cid:374)(cid:272)e it does(cid:374)"t use air(cid:449)a(cid:448)es like (cid:271)road(cid:272)ast statio(cid:374)s. Biggest legal problem was merger of xm and sirius. Fewer ads (some channels have ads, a lot of cross company promotion)
