MMC-2000 Lecture Notes - Fall 2015 Lecture 17 - Netflix, Hulu, Night game
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Nixon (cid:862)a(cid:373)eri(cid:272)a(cid:374)s do(cid:374)"t (cid:271)elie(cid:448)e a(cid:374)ythi(cid:374)g u(cid:374)til they see it o(cid:374) the tele(cid:448)isio(cid:374)(cid:863) In 97% of all us households (about 115 million households) Average us hh has 2. 9 tvs, 2. 7 people is average hh. Distracted viewing tv as background noise, growing use. Average tv is on in the hh for 8. 5 hours a day. Avg american watching it for about half that time, 4 hours 53 minutes. Football season is when tv is at its peak. 71% of a(cid:373)eri(cid:272)a(cid:374)s say it"s the leadi(cid:374)g sour(cid:272)e for (cid:374)atio(cid:374)al a(cid:374)d i(cid:374)ter(cid:374)atio(cid:374)al (cid:374)e(cid:449)s; 64% say its leadi(cid:374)g source for local news. Tbs has most subscribers, largest cable network, espn next. Top 5 markets (by hh) in us: 1. Mash final episode has had the most viewers ever for a non-sports show, 60 million. You are more likely to tv in a week: If you are male (though females watch more time-wise) If you are african american (more than caucasian and hispanics)
