PUR-3000 Lecture 1: PUR 3000 ppt 1.1
Document Summary
Public relations (pr) can be defined as . A relationship between an organization/individual and its publics: plural because an organization/individual can have more than one public. Doing good and getting credit for it: this definition includes the elements of the community and strategy, development of a reputation. An organization/individual acts in the best interest of the public, not just their best interest: pr is a planned process to influence public opinion/behavior. If you lie and the public finds out, you"re pretty much toast. Pr has been around forever, but in the formal sense it has only been around for 100 years.
