RTV-3001 Lecture Notes - Lecture 1: 2D Computer Graphics
Document Summary
Branch of philosophy deals with nature and expression of beauty. Study of visual and auditory perceptions due to elements such as lights and frame composition, how these perceptions can be most effectively clarified, intensified, etc. When you produce a project on film, video, the web, radio, paintings, ad designs, posters, pay attention to aesthetics. Need to have fundamental knowledge of aesthetics in order to produce quality media. Useful to evaluate the effectiveness of existing media elements as well as gives power to create effective new media products (analysis and synthesis) There is a relationship between art and life. The inspiration for all art exists within the real world. Applied media aesthetics is about using art to express and communicate every day aspect of life. As practitioners of the tv and film media our responsibility is to interpret the experiences of life so that others can participate with us in the communication on a deeper level.
