Mar-3023 Lecture Notes - Lecture 3: Winn-Dixie, Customer Relationship Management, Costco
Document Summary
Goals for the day: to remind you about the power of branding/advertising, to give you a historical perspective on marketing, to introduce the 4 ps, to examine macro-marketing strategies that firms employ and that you should notice. Trick question usually same product if very little difference. Publix doesn"t have all these manufacturing facilities. And pillsbury makes the publix bakery food sometimes. Brands (and marketing) are very powerful and very often cause people to buy brand names over generic products. Keystone light and coors light are exactly the same. Products were made by hand, grown, or traded in small quantities. They had to make everything that they ate and used. It was hard to live this way because there"s not enough time in the day to make on your own everything you need to survive. So they would make what they were good at making and trade with others who were good at making other things.
