Mar-3503 Lecture Notes - Lecture 9: Normative Social Influence, Stereotype, Materialism
Document Summary
The da rk s ide of cons ume r be ha vior a nd ma rke ting p ublic p olicy p a rt 2. Glo b a l is s u e s. Ce le brity s poke s pe ople. Ge nde r s te re otype s. De via n t co n s u m e r be h a vio r. Be ha vior tha t is une xpe cte d or not s a nctione d by me mbe rs of the s ocie ty. Type s of de via nt be ha vior. Unde ra ge drinking a nd s moking. Co m p u ls ive bu yin g. Ga in s a tis fa ction from buying not owning. Low s e lf-e s te e m - wa nt s ocia l a pprova l. Fa nta s y orie nta tion.
