PSYCH 101 Lecture Notes - Lecture 22: Implicit-Association Test, Implicit Memory, Psych
Document Summary
The sum of our beliefs, opinions, and feelings is known as attitude, and it is shaped by social factors. People form attitudes through experience and socialization. Our experiences and socialization shape our attitudes towards different things. Generally, people tend to form negative attitudes much faster than positive attitudes. This can be explained by evolution (danger is a more potent force than comfort) As people gain more exposure to things, they tend to have a more positive impression of them, an effect known as the mere exposure effect. People tend to enjoy flipped images of themselves, because they are used to seeing themselves in the mirror. People can be conditioned (operant/classic) to enjoy certain stimulus. Socialization also plays a role, as culture, peers, and authority figures shape exposure to certain stimulus. The stronger and more personally relevant an attitude is, the more likely it will predict your behavior. Specificity also matters (a general vs. specific belief)
