COMM 300 Lecture 2: COMM 300 – Chapter 2 and 3: Lecture 2

• School: George Mason University
• Department: Communication
• Course: COMM 300
• Professor: Paula Nadler

Document Summary

Artifact, so(cid:373)ethi(cid:374)g (cid:373)ade (cid:271)(cid:455) hu(cid:373)a(cid:374)s (cid:894)(cid:373)o(cid:448)ies, ads, et(cid:272) (cid:895) Introduction: description of artifact (not a summary, description of method of analysis, report the findings of the analysis, rhetorical conclusion. There are two assumptions: no such thing as subjective in this section. Only your opinion matters: only know an artifact based on your experiences only, justification: be able to justify your opinions and defend it with examples. Back up your claims: reasonable inference: you want to show how you move from idea to idea. Be able to explain: coherence: a = b, it has to (cid:449)o(cid:396)k a(cid:396)tifa(cid:272)t a(cid:374)d e(cid:454)pla(cid:374)atio(cid:374) has to (cid:373)ake se(cid:374)se. Chapter 3: neo-aristotelian criticism: the first formal method of criticism, foundations: aristotle: rhetoric, created by herbert wichelns (rhetorical scholar in the 1950s) (cid:862)(cid:374)ot (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith pe(cid:396)(cid:373)a(cid:374)e(cid:374)(cid:272)e o(cid:396) (cid:271)eaut(cid:455) [i(cid:374)stead] (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith effect(cid:863) Reconstruct the context in which the artifact occurred. Application of the 5 canons to the artifact.