PSYC 231 Lecture 6: Cognitive Dissonance

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Cognitive dissonance is prominent in decisions that affect an individuals" self-esteem: three ways to reduce dissonance, change behavior, justify behavior by changing one of the dissonant cognitions, justify behavior by adding new cognitions, external justification. A reason or an explanation for dissonant personal behavior that resides outside the individual: to receive a large reward or avoid a severe punishment. A clear reason for the justification; you don"t like your friends dress, but she just altered it so you tell her you like it. The reduction of dissonance by changing something about oneself; one"s attitude or behavior: counter-attitudinal advocacy. Stating an opinion or attitude that runs counter to one"s private belief or attitude: festinger and carlsmith (1959) Cover story: the effect of interest instructions on performance on a boring task. Iv = money for telling a lie: for large external justification: sufficient , for small external justification: insufficient , control was no $, no lie.

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