BADM 4801 Lecture Notes - Lecture 2: Pest Analysis, Deflation, North American Free Trade Agreement
18 Mar 2019
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Document Summary
Economic: growth rates, levels of employment, interest rates, price stability, currency exchange rates, deficit, largely macro-economic. Sociocultural: society"s cultures, norms, and values, constantly in flux, differ across groups, demographic trends, present opportunities and threats, population characteristics related to: Socioeconomic class: example: growing health consciousness. Boom for chipotle, subway, and whole foods. Mcdonalds and burger king had to adjust. Technological: application of knowledge, to create new processes, to create new products, innovations in process technology, ex: biotechnology/artificial intelligence, innovations in product technology, self-driving cars, gmo food/cells & viruses. Ecological: involve environmental issues, such as, quality of ecosystem services & natural disasters. Legal: official outcomes of political processes, laws, mandates, regulations. 2: court decisions, industry deregulations affect multiple industries, airlines, telecom, energy, and trucking, governments use them to achieve desired outcomes, to buy zero-emission vehicles, the u. s. government offers a. Porter"s 5 forces + government (exhibit 3. 4 pg 88: threat of new entrants, risk of potential competitors entering the industry, entry barriers:
