COMM 2140 Lecture Notes - Lecture 8: Office Space, Olfaction, Calmness
Document Summary
Fixed-feature space- space that is fixed or immovable, such as the physical features in our homes, offices, rooms, schools, etc. Semifixed-feature space- the moveable objects in our environments (tables, chairs, etc. ) Six perceptual characteristics of environments: formality, warmth, privacy, familiarity, constraint, distance a) We can establish physical distance by placing ourselves far away from others. We can create psychological distance by turning away from someone, etc. Chromadynamics- the study of the physiological effects caused when people observe color. Excitement, happiness, vitality, anger, rage, hostility, defiance, sin, blood, lust, energy, royalty, fun. Coolness, calmness, pleasantness, tenderness, dependability, dignity, truth, royalty, businesslike attitude, softness, acceptance. Excitement, fun, boldness, glory, cheerfulness, light, clarity, brilliance, softness. Coolness, pleasantness, spring or summer, freshness, appeal, security, peace, tranquility, softness, crispness, cleanness, vegetables to consume. Dependability, coolness, calmness, businesslike, attitude, reliability, standards, faithfulness, sturdiness, stability, somewhat boring. Sadness, intensity, control, power, unhappiness, death, potency, strength, command, domination, masculinity, decay. Disappointment, sadness, down feelings, neutrality, humility, protection, acceptance.
