FILM 2154 Lecture Notes - Lecture 1: Vertical Integration, Star System, Double Feature
Document Summary
They were found guilty of violating anti-trust laws by supreme court in 1948. Effects of paramount decision: companies were forced to divest one of three aspects of vertical integration; one of either production, distribution, or exhibition. Most companies chose to split exhibition (movie theatre) component: result for studios, no more preferential treatment given to cinemas they owned, loss of cinemas in big cities which guaranteed revenue. Inability to rent in advance, sight unseen. More films made on location (to save money) I(cid:374)depe(cid:374)de(cid:374)t fil(cid:373)(cid:373)ake(cid:396)s" (cid:395)uestio(cid:374): do (cid:449)e (cid:373)ake (cid:862)safe(cid:863) fil(cid:373)s that will attract an audience or risk our investment making experimental or message films. In 1930-40s, the bill at most theaters changes twice a week; and most theaters showed a double feature, so each cinema probably showed over 200 features films a year. Television vs. movies: the decline in movie attendance in inversely proportional to the increase of number of u. s homes with tv sets.
