PSYC 1001 Lecture Notes - Lecture 10: Implicit-Association Test, Fundamental Attribution Error, Cognitive Dissonance
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PSYC 1001 Full Course Notes
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Chapter 10: social psychology: social psychology and conformity. Participants in asch"s famous study on conformity were first shown the individual standard line. They were then shown the three comparison lines and asked to determine to which of the three was the standard line most similar. Source: adapted from asch (1956): groupthink and compliance. Groupthink occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned. Compliance: changing one"s behavior as a result of other people directing or asking for the change. Consumer psychology: branch of psychology that studies the habits of consumers in the marketplace, including compliance: gaining compliance. Foot-in-the-door technique: asking for a small commitment and after gaining compliance, asking for a bigger commitment. Door-in-the-face technique: asking for a large commitment and then after being refused asking for a smaller commitment.
