STCM 10300 Lecture Notes - Lecture 15: Fast Talking, Mass Customization, Psychographic

• School: Ithaca College
• Department: Strategic Communication (STCM)
• Course: STCM 10300
• Professor: Hamula

Document Summary

Initial audience receives the message first and routes it to the other audiences: ex: supervisor or client. Primary audience will decide whether or not to act on your message: ex: supervisor, client, or your peers. Secondary audience may be asked to comment on your (cid:373)essage or to i(cid:373)ple(cid:373)e(cid:374)t (cid:455)our ideas after the(cid:455)"(cid:448)e (cid:271)ee(cid:374) approved. Gatekeeper has the power to stop your message before it gets to the primary audience. Watchdog audience the media, board of directors, and members of program advisory committees: has political, social, or economic power, pays close attention to the communication between. Audience analysis is central to the success of your message: knowing your audience is key to communication you and the primary audience success! Demographic characteristics: can be objectively measured, age, gender, religion, education level, income, location, etc. Personality: personality and learning style assessment instruments can provide useful insights into your own or others" (cid:271)eha(cid:448)ior.