BUSI 1020U Chapter 2: Module 2 - Adapting Your Messages to Your Audience
Document Summary
Module 2 adapting your messages to your audience. Communication is the transfer of meaning: both sender and receiver, using multiple symbols, reach agreement on the meaning intended. The communication process includes a sender, receiver, message, channel(s), and noise. True communication is transactional: both parties provide feedback for meaning clarification. Noise is ever present; any physical, emotional, or psychological interference affects meaning exchange. Audience focus is the key to communication success. Empathy and critical thinking are crucial to valid audience analysis. Analyzing your audience"s needs and expectations lets you shape messages accordingly, with positive results. You need to know everything about your audience that"s relevant to your purposes for communicating. Use demographic factor, personality characteristics, values and beliefs, past behaviors, and your own observations and experiences to analyze your audience. These groups, or discourse communities, create group norms through verbal and non-verbal symbols. Each of us belongs to a number of very different discourse communities (family, religious affiliation, facebook, varsity team).
