TVR 12100 Lecture Notes - Lecture 10: Ultra High Frequency

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Television is the most important, dominant media of our time: grew faster, stronger, and bigger than any other mass media. Tv is 5 things: huge, complex, costly, continuous. The (cid:862)(cid:449)allpaper of our li(cid:448)es(cid:863) (cid:894)surrou(cid:374)ds us(cid:895: competitive. Tv is a mass entertainer, persuader, educator, etc: specializes in the mass distribution of mass messages to mass audiences. People gather around tv for large events: seek information, comfort, community, ex: elections, the super bowl, disasters, etc. Curve of adoption: 1884 1925 experimentation and innovation. **wireless** transmission of pictures: radio and other media slowed coa, 1920 nyc rca. Developed experimental but feasible wireless system: 1925 1945 period of treading water. Stops with the end of wwii: ge, rca, and radio networks want to develop tv networks. (cid:862)the (cid:374)e(cid:449) fro(cid:374)tier(cid:863) technologically ready to go: early forms/content of tv simply absorbed genres of radio. By 1948 there are 108 tv stations on the air: exploding growth.

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