TVR 12100 Lecture Notes - Lecture 14: Fake News, Mass Media, Hate Speech

• School: Ithaca College
• Department: Television Radio (TVR)
• Course: TVR 12100
• Professor: Tom Bohn

Document Summary

Mass media research is very important: gathering and understanding data. Looking for the most efficient demographic (cpm: companies invest large amounts of money into media research. Mass media is consumed with measurement: ex: feedback; views; etc, qualitative and quantitative, accumulating data must be reliable and valid. Impact of the internet and social media: allo(cid:449)s people"s (cid:448)oi(cid:272)es to (cid:271)e heard that (cid:449)ere pre(cid:448)iously u(cid:374)a(cid:271)le to do so (cid:894)la(cid:272)ked the resources) What are the effects of this: park, dewey, cooly sociology study at university of chicago. Studied impact of media on immigrants in term of their assimilation into. Primarily print media: media i(cid:374)flue(cid:374)(cid:272)ed a(cid:373)eri(cid:272)a(cid:374)"s feeli(cid:374)gs a(cid:374)d per(cid:272)eptio(cid:374)s surrou(cid:374)di(cid:374)g wwi. Studied the effects of propaganda: anti-german messages and posters swayed feelings about. A(cid:373)eri(cid:272)a"s e(cid:374)try i(cid:374)to the (cid:449)ar: walter lipman (cid:862)pu(cid:271)li(cid:272) opi(cid:374)io(cid:374)(cid:863) o(cid:374) (cid:373)ajor e(cid:448)e(cid:374)ts of the ti(cid:373)e. Influence of motion pictures on youth payne studies. Into to mass media: (cid:862)war of the worlds(cid:863) radio broadcast on halloween night.