COMM 226 Lecture Notes - Lecture 1: Design Of Experiments, Buzzfeed, Mental Model
19 Oct 2016
School
Department
Course
Professor
Document Summary
What (cid:373)akes (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) through (cid:862)traditio(cid:374)al (cid:373)ass (cid:373)edia(cid:863) differe(cid:374)t tha(cid:374) (cid:862)i(cid:374)terperso(cid:374)al (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374)(cid:863) Mass media tends to be more diluted. Traditional mass media: distance- impersonal, lacks immediacy, one way, technology- must use a vehicle of some kind, scale- simultaneous communication to many people, commodity- made into a product that can be bought and sold, give something a value. Tensions building between the us and spain that was all hyped up by the media. Rumors of war were started and people got excited for the (cid:449)ar (cid:449)he(cid:374) it (cid:449)as(cid:374)"t true. Media was encouraging people to support the war. Crafting messages and studying the impact they made. Payne fund studies strong effects: used multiple methodologies (ways of gathering information) Content analysis- found that crime, sex and love were the categories most movies at the time fell into. Experimental study- galvanic skin response and studied the sweat responses to movies and certain scenes.
