COMST 330 Lecture Notes - Lecture 3: Psychographic
20 Oct 2017
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Please use the following outline to submit your one-on-one report and analysis. See instructions on the last slide of presentation #8 on bb. This should be a comprehensive submission of learnings from your interviews that will aid in development of strategies in your final project for target, corp. You must interview at least 5 people as an individual. Combine your data as a group and submit a report: Interviewees who were they, men vs. women, ethnicity, what age, how many, other psychographics, etc. List the actual questions and what type where they (e. g. specificity, grand tour, etc. ). Include it here. (per the assignment, one of the questions must be nonverbal. Upload a word doc of your report to bb by the due date. All outline components of the assignment were followed and thoughtful/thought-provoking analysis provided. Writing quality - was the writing concise and made visually easy to read (e. g. bullets/subheads as needed).
