ECON 20 Lecture Notes - Lecture 26: Perfect Competition, Diminishing Returns, Price Ceiling

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Marginal cost = change in total cost divided by change in output. For profit maximisation we produce until marginal revenue = marginal cost. If the price is sh. 35 the bottling company will produce 300 bottles. In a perfectly competitive market marginal revenue = price. Average total costs initially fall due to specialisation and spreading the overhead and then begin to rise due to the law of diminishing returns. Mc intersects avc and atc at their minimum points. Maximisation - marginal revenue = marginal cost. Short run shut down condition - occurs when price < minimum average variable. Profits = p x q - q x average total cost (atc) Cases of profit: above normal - marginal revenue (price in a perfectly competitive market) > average. Total costs: normal - marginal revenue = average total costs, shut down - marginal revenue < minimum average variable cost.

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