BUS-K 201 Lecture Notes - Lecture 9: Practice Fusion, Business Intelligence, Data Mart
Document Summary
Are information systems that process operational, social, and other data to identify patterns, relationships, and trends for use by business professionals and other knowledge workers. These patterns, relationships, trends, and predictions are referred to as . A major component for the marketing sector of a company: deciding and intelligence understanding new trends. Business intelligence can be composed and obtained by various sources. Can be the organization"s own operational data. Data that an organization can purchase from vendors. The big picture for this usage is how are we doing? . Taking a look at the future through bi without any specific reason, yet. Can help decide what to do next and what is the best for consumers. Problem: what is - what ought to be. Companies can use bi to determine what"s wrong with the company i. e. no revenue or user activity. Can help support a project to create a targeted partnership(s) with other.
