MSCH-C 101 Lecture 17: Media Lecture Day 17
Document Summary
In 1820 germany, soldiers made a game called kregsspiel (means war game in german) to train new cadets to defeat napoleon. Ads, ads, everywhere: we see more than 3,000 ads per day, one of the best marketing strategies is clothing, print out a limited amount of brands. Example ads: coca-cola ads, lane bryant, butter, cocaine toothache drops. Consumer culture & the industrial revolution: mouse trap example: someone makes something while another person makes it a little bit better. Indirect costs: the news press wanted to sell papers, the ads sold the papers, telegraph and telephone allowed for more information, yellow journalism: making news up, yellow journalism sold more papers in the late 1800s and early 1900s. Four basic groups associated with advertising: the client: 2016 spending. Largest: wpp group, omnicom group, publicis groupe, interpublic group, What the product can do, you make it a lifestyle. 2b) focus groups: focus groups, surveys, and more.
